Categories: Articles, Editorials

I’ll confess, I was late to join the twitter bandwagon. I didn’t join until 31st January, 2012, and even then all I used it for was to tweet about this blog, and use it as an RSS feed for watchers who wanted to receive updates of new blog posts. It wasn’t until April this year that I saw the potential of what Twitter could be used for – personal branding.

Why is personal branding important?

In a saturated job market, you need something to give you an edge, to make you stand out against the competition. What better way than to boast a brilliant personal branding vision. It helps give your potential employer an overview of your expertise, and more importantly, your passion toward your skill. Passion is often more valued than simple experience, as it shows that you’re really willing to go the extra mile to create an excellent end product.

Your CV gives your new employer an overview of your skillset, but doesn’t give them any idea of your personality. Your ability to complete the work is only as important as your ability to mesh with the existing team. Having a personal brand which allows your personality to shine immediately provides any potential employer or client with a snapshot of who you are.

How to use Twitter for personal branding

Using Twitter under your real name will cause it to appear quite high on page 1 of Google, so you need to make sure that what you’re tweeting about reflects what you want to achieve from your personal branding; for example, I am a Web Developer, so I almost exclusively tweet about new web technologies. I say “almost”, because it’s good to also put a little bit out there about your personality, and who you are outside of your work life. For example, here are some of my recent tweets which showcase my interest in web technologies, and the fact that I am a gamer:


Why Twitter’s top

Why Twitter and not another social media site? It all depends on your field. For developers, Pinterest isn’t helpful; however it may prove incredibly beneficial to a wedding planner, or to an aspiring graphic designer.

In general though, it trumps Facebook and LinkedIn. Facebook is just too personal, and I purely use it for connecting with friends outside of a professional/work environment. LinkedIn is the complete opposite, in that I use it to connect in a professional manner, and nothing more. Twitter helps fill the void between these two social media giants.

But it doesn’t have to be social media! You can just as easily create a blog to share your thoughts and experience on – I’ve found that social media works best though due to their SEO. You’d have to work hard to get your blog higher than Twitter on Google.

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